With the surge of social networking sites, social media influencers are born. They have the power to influence people to buy this or that. Brands often collaborate with influencers to boost their image and get the word out about their products. Influencers have become a big help in the marketing industry, especially if the brands get to work with someone aligned with their products and company.
Moreover, there are lots of types of influencers, which makes it harder to find the best fit for your brand and campaign. Carefully review your pool of influencers to find the right one. We will learn more about influencer marketing today and which type of social media influencer you should work with!
Health and Wellness Gurus
Health and wellness influencers are creators who share their expertise with nutrition, medications, mental health, and overall health. They are a concerned citizen of the digital world. They remind us to follow a healthy diet and exercise regularly for our future selves. They give recommendations regarding product recommendations for healthy and well-balanced living.
Fashion Influencers
Fashion influencers are really entertaining and fascinating to watch! They can mix and match anything in their wardrobe, and that’s what makes them more amazing. You can trust their recommendations because you know how knowledgeable and skilled they are in terms of fashion. They share reviews for clothes and clothing brands and share tips on how to wear this or that. With their personal style and fashion choices, they can be fashion trendsetters in a blink!
Lifestyle Content Creators
Lifestyle influencers are people who share their daily lives and some tips and tricks to live. Their content is mostly about their personal routine, fashion preferences, and life. Most of their audience follow them for entertainment and aspiration purposes. Most of these influencers share their innermost thoughts and opinions on certain matters and who knows, we might get some words of wisdom from the content they make.
Pet Influencers
The impact of social media influencers on animals has increased. While sharing images of adorable paws, pet influencers discuss how to care for pets and which products to purchase for them. And these influencers can assist a variety of companion businesses. They are not limited to cats and canines; they also include horses, hamsters, and birds, among others.
Food Influencers
In terms of what people consume, food influences are powerful. They can range from registered dietitians dispensing advice on slimming down to critics of new eateries in the area. Creators in this field have a considerable impact on consumers’ attitudes toward a given dish.
Sports and Fitness Gurus
Yoga, the gym, at-home workouts, pilates, nutrition, weight loss, a healthy lifestyle, and other subsets of these topics are all fair games for sports and fitness influencers. In the fitness sector, these celebrities and public figures are often seen endorsing products that they themselves use to stay in shape.
Social Media Sensation
Social media stars don’t depend on blog posts or videos to keep their followers interested like writers do. Instead, they give their fans glimpses of their everyday lives and build a strong relationship with them. These are people who became well-known just because of their social media accounts.
Even if they aren’t exactly thought of as niche experts, they can still make people want to buy something. For this reason, these types of leaders usually have closer ties with the people who follow them. Instead of famous people, they are seen as regular people who buy things. A lot of the time, their fans are very involved and trust what they say.
Beauty Influencers
When it comes to beauty, make-up, haircare, and skin care, beauty influencers are the ones who share great information. They review a lot of beauty goods, which affects what people who follow them buy. Even though it might seem like beauty gurus can only be women, that’s not the case. Male beauty products often hire influencers to spread the word about their goods and boost sales.
Reality TV Stars
The best people to show what an “overnight sensation” really means are reality TV stars. People can go from being home cooks or bathroom singers to being well-known. Because of this, people on social media often find it easier to connect with them. Because of this, they may have closer ties to reality TV stars.
Types of Influencers Based on Follower Count
Whether you like it or not, influencer marketing is still a numbers game. This is true for all social media sites. All types of influencers get paid based on how many followers they have and sometimes on how engaged those followers are.
Mega-Influencers (More than 1M Followers)
People who are well-known and have a lot of followers on social media are called mega-influencers. Most of the time, these top social media influencers are famous people who set trends and have at least a million loyal fans. They can make people want a product or service. Getting together with these kinds of Instagram influencers boosts the exposure of your brand.
Macro-Influencers (500,000 – 1M Followers)
Macro-influencers are social media stars; they got famous on social media and are now making money off of how many people interact with them. They have a lot of fans from a wide range of age groups, you might even spot some OnlyFans creators, like big tits OnlyFans creators, OnlyFans Fitness Gurus, OnlyFans Music Content Creators, or even OnlyFans free account creators from this type of influencer. For those who are really good at influencer marketing, macro-influencers are the ones to watch.
Mid-tier Influencers (100,000 – 500,000 Followers)
More than 100,000 people follow mid-tier influencers, who are in the middle of macro and micro-influencers. They have been micro-influencers for a while, so they have good content skills and have worked with brands before. Their content stays real, though, because they have a small following, as macro-influencers do. Their audience still needs to grow.
Micro-Influencers (5,000 – 100,000 Followers)
The amount of followers tells us who a micro-influencer is. A micro-influencer isn’t usually a well-known person. They don’t have millions of fans on social media and aren’t social media stars. They’re just regular people who share their love and passion for a particular field with a close-knit group. Micro-influencers who buy followers and interest to get company sponsorships are not micro-influencers.
Work With Social Media Influencers Now
Influencer marketing has become and will continue to become a big part of every industry, not just the marketing industry. The world has become even more digital; thus, brands will need more influencers to promote their products even further.
However, it is a must to remember that you must work with the right influencer. The right influencers can help your campaign and promotions in many ways–like reaching your target audience and getting immediate results. Working with the right influencers will help your brand become more visible and trusted.
