A personal brand is an image created to stand out from the crowd, emphasize uniqueness, and create a positive perception among other people. According to surveys, 82% of people prefer a company whose leaders actively interact on social networks and broadcast their position on current events.
Survey results highlight the importance of building a unique personal brand. This approach brings additional income for businesses and representatives of various fields, like bloggers, marketers, photographers, speakers, and professionals in other fields. Experts at an ecommerce development company can tell you how to become recognizable.
What does a personal brand consist of?
A personal brand is a unique combination of skills, values, and opinions that are actively communicated to the target audience via various channels: posts on social networks, articles in authoritative resources, photographs, and public initiatives. Their main task is to form the desired image in the eyes of the public.
A personal brand consists of 6 essential elements:
- Self-identification is the way how the company positions itself and what views it adheres to.
- Expertise who are good at.
- Values are personal guidelines, not only in business but also in life.
- Goals are global plans, the implementation of which will change the audience’s life for the better.
- Originality means qualities, offerings, services, and views set you apart from competitors.
- History is the path to success, what prompted you to take up this particular activity, turning points, and mistakes that made you stronger.
All these points form a holistic image in the audience. It becomes a critical factor in attracting trust and attention, directly affecting the planned event’s success.
How to promote your brand
An individual brand requires investment in a promotion aimed at increasing its awareness. Costs are divided into 2 types: temporary and material. In the first case, you invest personal time; in the second, you invest resources to expand your audience via advertising channels.
The creation and promotion of a brand occur in two stages. The first is preparatory; the second is promotion.
Preparation
It all starts with research, where you must carefully study your competitors, analyze their advantages, and systematize the data obtained. It will serve as a starting point for developing a unique formula for success.
Next, create accounts on social networks. This process must be taken seriously since the first impression of a professional account affects how the audience perceives it. Think over graphic elements and structure important information using keywords. In addition to pages on social networks, you can create a personal website and tell more about yourself.
Personal brand promotion
Personal brand promotion includes the following stages:
- regular publications on social networks;
- use of hashtags;
- maintaining a dialogue with the audience;
- offline events;
- cooperation with other brands;
- marketing mailings (email, instant messengers);
- advertising in social networks and media space;
- analysis of results and search for new solutions.
Forming and developing a personal brand is a complex undertaking beyond a simple task. It requires significant time, financial investments, and effort. This path to success lies through experience, mistakes, and failures. In addition, there are no universal rules in branding that can be used to promote any object or subject. Everyone creates their unique path.
