A backlink is a hyperlink on one website that points to another website. Search engines use backlinks as votes of confidence from one website to another. If numerous websites link to a particular page or domain, search engines may assume the content is valuable and worth ranking on search engine result pages (SERPs). Gaining backlinks can impact your website’s SERP ranking or search visibility. Here are several common types of backlinks you can achieve with link building services:
1. Editorial Backlinks
Editorial backlinks are links that are voluntarily placed within the content of a web page by the website’s editor or author because they find the linked content valuable and relevant to their audience. They are created when your content is cited as a source of particular information or a company representative is mentioned. Create fresh and relevant content that positions your business as a thought leader to gain editorial backlinks. This can help establish your website as a harbor for discussions and industry knowledge.
2. Guest Blogging Backlinks
Guest blogging refers to generating and posting your content on other websites. When submitting guest blogs, the website owner may let you include links that lead back to your organization’s website. This form of backlinking can be beneficial for both parties. You provide fresh content for other websites while they offer a new platform for placing your backlinks. Your content can attract traffic to other sites, and the links refer readers to your website. Link-building services can help you establish contextual links through guest blogging connections and check the quality of linking websites to improve outcomes.
3. Relationship-based Backlinks
Relationship-based backlinks are similar to editorial links but take more time and effort to achieve the results. You can develop relationship-based backlinks by contacting online journalists or website owners who share content relevant to your business. Building genuine relationships with other web admins may increase the likelihood of successful outreach and link placements.
Characteristics Of Quality Backlinks
Backlinks are all different; some are effective, and others are ineffective. Here are some factors that can impact your backlink’s quality and utility:
1. Authority
A website’s authority score can impact your backlink’s strength and quality. A higher authority score typically means a site has a good backlink profile and frequent natural traffic. Backlinks from an authoritative domain help optimize search engine optimization (SEO) ranking and performance. Check a site’s authority before gaining a link. Use available tools or hire link building services to measure a website’s authority.
2. Relevance
Search engines consider the relevance of your backlinks, content, domain, and web pages. Your links should be relevant to the content they’re placed in. Relevancy helps search engines understand your business or brand and how and where to rank it. If you’re a plumbing business, gain links from sites within your niche, such as home improvement blogs and local business directories. Include your location and niche keywords in your content, and check for relevant keywords on the sites you’re linking to.
3. Anchor Text
Anchor text is the observable words and symbols hyperlinks use to point to another online page or file. Check the context between your site and the website you’re linking to when creating anchor texts for a backlink. A backlink anchor may assist search engines in finding the right keywords sites should rank for. High-quality backlinks have relevant anchor text with precise keywords.
4. Placement
A backlink’s position on a webpage can impact its strength and utility. Search engines often consider the possibility of a reader clicking on a link based on its position on a page. A suitable position for a backlink is within a page’s main body, as readers may click on it to find more information about the included content. Links placed higher up on a webpage may also be more valuable for readers scanning a webpage. Placing backlinks on sidebars, footers, or low in a webpage’s content may not be as valuable as readers may not notice them.
Learn More About Link Building Services Today
Link building involves generating quality content and gaining valuable backlinks. Backlinks from relevant and authoritative websites may help you improve traffic and visibility. Link building services can assist you in determining domain age, relevance, and authority. Contact a link building professional today to upgrade your SEO strategy.