Did you know that the music you play in your store has a direct effect on how your customers perceive your business?
Even more importantly, it also influences how much time they spend in your store and even how much money they spend.
Interested to find out more about the power of music?
Read on to discover five reasons why you should play music in your retail store. Plus, how to pick the right genre for your customers.
To showcase your identity
Although you may not have thought much about how music can help to convey your brand identity, it can be just as important as your choice of brand name and logo.
The type of music that you play in your store can help to show your customers who you are and what you stand for, both of which can drive engagement and create an emotional connection.
To enhance the environment
Think about the last time you went into a retail store that wasn’t your own. Were you met with the sounds of silence or the latest trending songs?
Most likely, it was the latter, and this is because music helps to create a welcoming and relaxing atmosphere that enhances the overall shopping experience.
To stand out from the competition
Competition within the retail sector has never been fiercer, so you need to do everything you can to stand out from the crowd.
The act of playing music in a business can help to distinguish your store from others in the local area and make your customers more likely to remember your brand and return to your store.
To drive employee engagement
It can be hard to keep your employees engaged and motivated, especially during long shifts and busy periods such as during the holidays. However, with the right music, you can lift everyone’s spirits and improve employee morale.
Listening to music at work can also help to make your employees feel more relaxed, which can help to combat stress and reduce absences.
To encourage customer loyalty
Did you know it costs around three times as much to attract a new customer as it does to retain an existing one?
To ensure that your customers keep coming back to your store for more, you need to provide an enjoyable shopping experience. Music is known for its ability to boost mood and make people smile, so why wouldn’t you utilize this in your retail store?
How to choose the right music for your retail store
When it comes to choosing the right music for your retail store, there are lots of different factors to think about. It is not as simple as just turning on the radio and seeing what comes on.
To make sure you make the most out of music, follow the below steps:
- Define your brand image
- Consider your target audience
- Find out what you are legally allowed to play
- Think about the circumstances, i.e., sale event, closing time, etc
- Ask your customers for feedback
