The opportunities tiktok offers to marketers are endless. It provides immense room for creativity and producing action-inspiring content. Understanding the platform to its core and the factors that drive engagement is the key to making the most out of it. Each social network has some pivotal metrics that are used to define and measure the success rate of your efforts.
Similarly, there are some fundamental metrics to be tracked on tiktok to know how your page is performing. When you are just starting out on a professional account, all of this data in analytics and insights might seem overwhelming to you. Don’t worry, we’re here to help you sort things out. This post will teach you ten key metrics to start with. You can keep building on it later, moving on to more complex data and its analysis.
What are tiktok Analytics?
Tiktok analytics provide a tool to track and measure your performance through various metrics. The analytics are divided into three main categories. Each of these categories includes a list of KPIs that are used to gauge the performance in various aspects.
- Overview: Profile views, video views, likes, comments, shares, followers, no. of videos and live videos published.
- Content: Top videos, total no. of views, likes, comments, and shares. Total playback time, traffic source, average viewing time, complete video views, audience reached, video views per section, and video views by region.
- Followers: Gender, locations, active times, audience territories, follower activity, videos they watch, audios they hear.
- LIVE: Total views, new followers, total time, unique viewers, Diamonds earned in the last 7 days or 28 days, and more.
Top 10 Metrics to Track on tiktok
If you are overwhelmed by too much data available in your analytics and confused about how to use it, we have got your back. Begin with these ten key metrics to know where your profile stands and how you can make the most of your analytics section.
Reach
This metric measures the number of unique users who watched your video at least once. If you are aiming for brand awareness, driving traffic to your profile or website, or want to get more tiktok followers and likes, your reach will determine whether you were able to achieve your goal or not. A high reach indicates your content is being seen by a wider audience, thus more brand awareness and followers.
Profile Views
This tells you how many users visited your profile during a specific period of time. It measures how well your content is captivating viewers and directing them to explore your tiktok profile so they can watch more of your videos. The number of profile views also adds to the engagement rate.
Video Views
This particular metric informs you about the total number of times your videos have been viewed in a specific time duration. It gives you a broader insight into whether a considerable number of people are finding your videos interesting enough or not. A greater viewership promises a higher engagement rate and vice versa.
Top Videos
In the trending videos section, you can see nine of your top videos that have performed exceptionally well in the last seven days. These are the videos that have gained more views and high user engagement. So the best way to get tik tok followers is to create more of similar content. This will attract more viewers turning into loyal followers on tiktok.
Average Watch Time
This metric informs you about how long people watch your videos on average. If your average watch time is low, it means people scroll to watch the next video soon after your video starts playing. This suggests that there is room for improvement in your content as it is not compelling enough to keep people hooked. A good average watch time is a sign of positivity, indicating that people enjoy watching your content.
Video Completion Rate
The video completion rate somewhat complements the average watch time. It indicates the percentage of people who watch your videos till the end. A higher completion rate is a great sign for your profile. It adds to your overall engagement as well as enhances the average watch time. However, a low completion rate suggests that your videos are not very engaging for the viewers. They may find your content boring or redundant.
Engagement Rate
The engagement rate is calculated by summing up the video views, profile views, likes, comments, saves, and shares to divide it by the number of views and then multiply by 100. This metric is crucial as it tells you about how viewers interact with your content. It also holds a lot of importance for brands during collaborations as they prefer creators with a higher engagement rate.
Follower Metrics
The Followers section in analytics displays various metrics that include demographics, activity, and the kind of content they watch. The demographics give a breakdown of the gender ratio and the major locations your audience is coming from. The activity defines the times they are most active on the platform. Digging deeper into this tab provides you great insights about your target audience so you can know what resonates with them more.
Click-Through Rate
If you have clickable links in your bio or you have run ads to drive traffic to your website, this metric will tell you how many people click through the link. A good click-through rate indicates your promotions are performing well.
Traffic Sources
There are two types of views; video views by section and video views by region. Both of these types determine where your viewers are coming from. It could be the For You page, your profile, the Following feed, audio, searches, or hashtags. Knowing where your videos get the most views helps you focus more on that aspect to get more followers and profile views.
Wrapping Up
Whether you are an emerging content creator or an established one, your analytics are one of the most salient factors contributing to your growth. It’s essential to keep track of your metrics to know where you are headed. We have compiled a list of ten key metrics you can take a start with. Use these key metrics and KPIs to modify your strategies so you can attract more viewers and build engagement. Kickstart your journey to becoming a viral sensation tiktok today!
Author’s Bio:
Fatima Salman
SEO Content Writer | Blogger
Fatima has been a skilled SEO content writer for more than 3 years. She’s proficient in digital marketing, social media marketing, and artificial intelligence. Her writing style combines flair with functionality, creating content tailored to client needs and industry nuances. Besides writing, she joyfully explores the world, seeking to uncover its hidden gems.
