When it comes to making a lasting impression with business cards, the material you choose plays a pivotal role.
Two popular choices are premium cardstock and plastic. Each has its unique benefits and potential drawbacks, which we’ll explore to help you make an informed decision for your brand. Read on.
Pros of Premium Cardstock Business Cards
Before delving into the advantages of premium cardstock business cards, it’s essential to consider the appropriate sizing for your design. Learn more about this with a guide to business card sizes, which will help ensure your cards leave a memorable impression.
Professional Feel
Premium cardstock has a traditional and professional visual appeal that is hard to beat. It often leaves a lasting impression due to its weight and texture.
Print Quality
High-quality printing results are achievable on cardstock, with vibrant colors and sharp details that can make your design pop.
Cost-Effective
Generally, cardstock is more budget-friendly than plastic, making it a great option for businesses looking to print in bulk without breaking the bank.
Easier to Write On
If you need to jot down notes or additional information, premium cardstock can be more amenable to handwriting.
Recyclable
Eco-conscious brands may favor cardstock as it’s often recyclable, reducing the environmental footprint.
Cons of Premium Cardstock Business Cards
While premium cardstock business cards have their advantages, they also come with some limitations that are worth considering.
Durability
Cardstock is less durable than plastic and can become bent or worn over time, which might not be ideal for a card meant to last.
Water and Tear Susceptible
Spills and tears can easily damage cardstock business cards, making them less resilient in everyday use.
Pros of Plastic Business Cards
Switching focus to plastic business cards, let’s explore the advantages they bring to the table for distinguishing your brand’s identity.
Durability
Plastic cards are incredibly durable, and resistant to bending and creasing, which could extend the life of the business card significantly.
Water-Resistant
These cards hold up against spills, which makes them perfect for high-usage scenarios or for people on the go.
Modern Look and Feel
Plastic cards have a sleek, modern look that can be very appealing, especially if your brand has a cutting-edge or innovative image.
Reusability
Plastic cards can be used repeatedly, such as membership cards or loyalty cards, adding versatility to their functionality.
Cons of Plastic Business Cards
Despite their resilience and modern appeal, plastic business cards come with a set of disadvantages that could impact their overall practicality and reception.
Cost
Plastic cards are often more expensive to produce than cardstock, which might be a critical factor for businesses monitoring their budget.
Print Limitations
Certain types of printing and coloration might not look as sharp on some plastics, potentially limiting design options.
Environmental Impact
Most plastic cards are not biodegradable or easily recyclable, raising concerns for environmentally conscious businesses and customers.
Learn All About Premium Cardstock
In wrapping up, picking between premium cardstock and plastic for your business cards isn’t small potatoes-both got their ups and downs. Cardstock’s cheaper, got that classy touch, but don’t take kindly to a splash.
Plastic’s tough as nails, looks slick, but will hit your wallet harder and aren’t too kind to Mother Nature. Think on what you need most and what speaks true to your brand’s soul.
