Do you know how to start a sports betting business in Japan? If yes, here is the guide for you! 

The sports betting industry is rapidly rising across the globe and amongst which Japan is no exception. Sports betting games like football, cricket, basketball, volleyball, tennis, and horse racing are famous worldwide and bettors like to place bets on the outcomes of such games to win big. There are various Japanese sports betting sites that allow punters to create a free account and showcase their skills and knowledge to win big in the end. Sports betting in Japan is legal and some of the most popular Japanese sports betting games include horse racing, motorcycle racing, bicycle racing (keirin), and powerboat racing.

The sports betting sites allow punters to bet on other domestic and international events like baseball, football, sumo, and other sports from around the world. If you wish to start your own sports betting business in Japan, you must get help from an experienced betting software development company in Japan that can offer you innovative, cutting-edge, and reliable betting solutions for Android and iOS. 

In this article, we are going to highlight the important segments wherein we tell you about how you can start a sports betting business in Japan. 

How To Start A Sports Betting Business in Japan? – Steps to Consider in 2024 

Are you ready to launch your own sports betting business in Japan? If yes, here are complete steps to follow and consider to stay ahead of the curve in the current betting market in Japan: 

Market Research

The first and foremost thing to do is market research, which includes analyzing and researching the sports betting market trends, opportunities, threats, and strengths. This is the most important chapter which you should not miss or ignore. It is the phase where you get to know more about your competitors via competitor research and analysis. Besides that, you get to know about your target audience, including their likes, dislikes, preferences, advantages, etc. It can make or break your business in a matter of a few seconds because the foundation of the sports betting business begins at this stage. 

Getting A License

Sports betting is legal in Japan but you need to get an authentic license from the Japan Gambling Authority to proceed with your idea of launching a sports betting business in Japan. Without a legal license, you will not be able to enter the market. Your business must adhere to the guidelines and regulations of gambling laws in Japan to create credibility and trustworthiness in Japan. This ensures the safety, security, and authenticity of new and existing players in the sports betting market. 

Business Registration 

Once you are done with the legal formalities and laws of the sports betting market in Japan, you are ready to register your business. Complete all the formalities of a domain and hosting, or else hire a renowned sportsbook software provider who can guide you through all the necessary stages of a sports betting business launch.

Hire Sports Betting Software Provider 

Hire a sports betting software provider that can provide end-to-end sports betting software solutions that can run on various platforms and devices. The software provider must offer advanced, tailor-made, and affordable betting software development services in Japan that can help you stay ahead of the curve. It must integrate the latest tech stack, tools, and technologies to offer the most reliable and credible sports betting software solutions for any operating device you want. 

Sports Betting Development in Japan 

Once you have selected a reliable sports betting software provider, you can proceed further with sports betting development in the most professional manner. Ensure that it constitutes engaging and reliable features that contribute to the success of the platform, keeping the players engaged and retained on the platform of the sportsbook. Make sure that the platform is innovative enough to keep up with the latest sports betting trends, bettors’ behaviors, and preferences of the local and international community of bettors and punters. 

Testing & QA 

Once you are done with the development of sports betting software in Japan, make sure to do proper testing and quality checks via end-to-end testing strategies like functional testing, integration testing, and performance testing. This phase is important for fixing all the bugs, technical glitches, and errors. This will help you get an error-free product that can create the right brand image, credibility, and authenticity in the current uncertain market of gambling. 

Launch & Maintenance 

After the testing and quality check, you are meant to launch the sports betting software solution in Japan with the best marketing strategies like digital marketing campaigns, content marketing, YouTube marketing, email marketing, etc. Besides launch, make sure to keep up with the regular updates and upgrades in the most professional way. This helps you keep up with the latest industrial trends and preferences of the target audience. 

Final Words 

We have concluded that it is easy to understand that you can efficiently launch a reliable sports betting business in Japan. Launching a business requires a lot of market research, analysis, and brainstorming. It should keep up with the latest trends and legalities of the region to successfully operate in the particular country. In the case of Japan, you need to hire a reliable sports betting development company that can offer legal and feature-packed sports betting software solutions for all devices and platforms.