Over half the global population has been active on at least one social media platform. With 4.9 billion active social media users worldwide, you shouldn’t struggle to attract followers to your business page! Unfortunately, the lack of a social media marketing strategy could leave you without followers.
Here are a few social media tips you can use to run a successful business page. With these strategies, you can engage your audience, leading to potential sales. Start marketing with these business tips!
Establish Social Media Marketing Goals
Before applying these social media tips, review your business strategy. Determine your Specific, Measurable, Attainable, Relevant, Timely (SMART) goals. Using OKR software can help align these goals and track progress effectively. Your goals may involve:
- Generating brand awareness and recognition
- Directing traffic to your website
- Gaining social media followers
- Generating engagement
- Establishing yourself as a thought leader
- Boosting leads and sales
- Improving your ROI
Your social media marketing goals will help determine the content you create. For example, perhaps you want to become a thought leader. Post industry news or prove your experience and expertise.
For each goal, establish a key performance indicator. Track engagement, impressions, conversions, and other metrics. Tracking the results from your business strategy will help you make improvements over time.
Know Your Audience
Take the time to research your target audience. About 74% of online consumers get annoyed when content doesn’t match their interests. Another 52% will switch brands due to a lack of personalization.
Personalizing content based on your target audience will help you form stronger, authentic connections with customers. You can attract followers if you’re providing them with the content they want.
Establish a Schedule
Establish a social media marketing schedule to post consistently. Posting daily will help brand awareness grow into recognition. Consumers will have an easier time recognizing your business at a glance.
Experiment with different forms of content, including:
- Still images
- Carousels
- Polls
- Quizzes
- Stories
- Reels
- Videos
Each form of content can help you attract consumers at different points in the buyer’s journey. Add a strong call to action to each caption to encourage engagement.
Don’t forget to review the data from your posts. Determine which formats are most popular. Then, share more of the same!
Engage Your Audience
Stay social! Once you start using these social media tips, engage your audience. You can:
- Answer questions
- Encourage user-generated content
- Organize contests
- Create games
- Ask customers questions
- Offer exclusive discounts/promotions
When engaging your audience, don’t forget to be human! Try to forge meaningful connections with your customers. Show them that you care about their needs and interests.
Create Ads
If you’re struggling to reach your target audience, create digital ads. These ads will appear in front of consumers based on demographics (age, location, etc.).
Your ads will appear among organic social media posts. When people click on the ad, they’ll discover your business page.
Start Running a Popular Business Page
Running a social media business page requires a strong social media marketing strategy. Use these social media tips to engage your target audience. In time, you’ll attract followers and gain new customers.
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