There are so many ways that a company or brand can ensure the whole world knows them — business cards, ads or marketing, and custom shirts, to name a few.
Custom shirts with your company or brand’s name, logo, or a distinctive image can be one of the best tools to have in your marketing tool box.
Typical printing methods like DTC or screen printing allows you to have crisp images and fonts but can fade, crack, peel, and vanish over time.
The best way to ensure your custom shirts virtually last a lifetime is to get company shirt embroidery.
Corporate shirt embroidery can also be used when designing shirts for your staff — making shirts that show everyone who your employees are and creating a team atmosphere.
Read on to learn how to design a company shirt to help with marketing or use as a uniform, why embroidery is your best option, and how to find the best place to get them printed.
Designing a shirt
When designing a shirt for your company or brand the first thing you should do is determine what goal you want the shirt to achieve.
Do you want to use the shirt to pull the attention of potential customers? Use it as a marketing tool?
Do you want the shirt to be used as a uniform shirt to build team unity and allow your staff to be clearly seen as a part of your company?
Or do you want to conquer a bit of both?
After you determine the role you want your custom company or corporate shirt to play, you must figure out what you want it to look like and the message you want it to convey.
Some companies prefer to simply have their brand or company name printed, and maybe their logo on the shirt.
Others add an image that gives people an idea of what the company does, believes, or sells along with the name.
A nice added touch for a uniform shirt is to have their name added to the shirt.
This allows customers to know who they are talking to while reducing the need for a name tag.
Why use embroidery?
One of the best printing methods for corporate or company shirts is embroidery.
Embroidery uses thread instead of ink or film, meaning you do not have to worry about your image or font cracking, peeling, or fading.
It also adds a robust, raised, and professional look to the design or font.
In general, embroidery makes your design look more streamed-lined and gives you a high-quality look that most other printing types cannot offer.
Finding the best printing company
Once you decide what you want your corporate or custom shirts to look like, do your research to find the best company to make your shirts.
Ask family, friends, and colleagues who they use for all their company shirt embroidery.
Search online for companies that do custom corporate shirt embroidery.
Shop around to find the best price.
If you need 25 or more shirts, see if they have a bulk order discount or any programs or plans that can help you streamline your order — making your life easier.
Talk to them about the design you want, and see what they can do for you.
Look at their finished products and reviews from previous customers.
