Author: Prime Star

The customer journey is a critical element of any successful business strategy. It encompasses every interaction a customer has with a brand, from initial awareness to post-purchase loyalty. Sales funnels serve as a roadmap for this journey, guiding customers through each stage while ensuring their needs are met effectively. By integrating tools such as automation in email marketing and the WhatsApp API, businesses can streamline interactions, personalise experiences, and drive meaningful engagement. This approach not only enhances the customer experience but also maximises conversion opportunities. This article examines how sales funnels improve the customer journey, focusing on business applications and…