The SEO reseller program can help businesses achieve and maintain a solid online presence. If your goal is to offer local SEO services, a reseller program can be a good place to start. Here are a few ways to work with a local SEO reseller to enhance business growth:
Understanding the SEO Reseller Program
The SEO reselling program involves an SEO reseller and agency (marketing, design, or development agency). Resellers have great expertise in SEO. They comprise a team of SEO specialists who conduct keyword research, optimize website content, and create backlinks.
A reseller is a middleman between an SEO agency and clients interested in SEO services.
A reseller program offers SEO services in two categories:
- SEO services: These services include keyword research, link building, listing management, and content creation.
- SEO products: These products include apps that agencies can rebrand and resell to their clients.
This program allows you to offer SEO services and products without building an in-house expertise or writing code. You’ll outsource SEO tasks to your reseller so you can focus on core operations and business growth.
Working With a Local SEO Reseller
With the demand for local SEO services, business owners want to work with SEO providers with a good reputation. That means, as an agency, you must have the expertise to keep your client’s website on top of SERPs. To do this, you can outsource SEO services to local SEO resellers.
Here are a few ways you can work with local SEO resellers:
Find the Right Reseller
The first step to working with an SEO reseller is selecting one who’ll perform all your SEO services.
Start by looking for references and reviews from other agencies. Nearly 92.4% of consumers say that reviews significantly impact their buying decisions. So, read online reviews to learn about your chosen reseller.
You can also look for social media agencies like LinkedIn or Twitter and ask them about their preferred resellers.
Assessing the reseller’s experience, expertise, and innovation can also help. The reseller should serve clients in your niche. They should also have good communication skills and offer a reasonable price range.
Choose a Package
SEO resellers have various packages to suit agencies with varying needs. These packages help agencies customize the SEO services their clients need.
You can opt for a full-service package to benefit from all the reseller’s local SEO services. This plan allows you to provide value to your clients at no additional costs.
The package might provide tasks like keyword research, link building, website analysis, content strategy, content creation, analytics tracking, blogging, and more.
Add Your Clients
After choosing an ideal package, add your customers to the reseller’s SaaS platform. Continually reassessing the market will help you effectively customize local SEO services to suit clients’ needs.
After adding clients, the platform will do the rest for you. Packages will auto-populate clients’ orders based on their budget.
Monitor and Gauge Results
You want to make sure the reseller’s local SEO services add value to your clients’ businesses. To do this, monitor the progress of tasks and measure the results. Your reseller should provide detailed real-time reports regarding the local SEO service performance.
Monitoring and gauging results or performance can help you know whether to continue working with the reseller. If the results are good, you can continue this partnership.
Work With a Reliable Local SEO Reseller
Working with a local SEO reseller can help businesses rank higher in SERPs. Start by choosing a reliable reseller with cost-effective packages. Your preferred reseller should offer a wide range of SEO services to cater to all your clients. Then, add your clients and assess the reseller’s SEO service performance.
