SMS marketing is known to be one of the most effective advertising methods regardless of how marketing dynamics are different now. So, it is quite understandable that marketers may or may not agree with this method but must invest in it. But the only concern that keeps them stressed is the platform to choose for SMS marketing services.
There are many SMS marketing solutions available, and choosing the right one can be daunting. In this article, we will help you choose from the top 5 SMS marketing platforms.
Why Should You Care About SMS Marketing?
The basic goal of any SMS campaign service is to enhance engagement. Otherwise, there is no point in sending out text messages if you don’t want to increase engagement with your customers, nothing, right? Therefore, you need 2 channels to market your campaigns: Email and SMS.
The basic factors for measuring the engagement of a marketing channel are open rate, CTR, and conversion rate.
Why are SMS Messages so Effective?
Although people have access to many communication channels to share their lives with friends, family, or workers, with rising interest in social media applications, we all know that most people spend half of the day on the phone scrolling. So, there is a high chance that if you set your SMS campaigns at the right time, you will be creating popular relationships with customers. It might raise the graph of your conversion rate.
It also feels more intimate to receive a text message than, say, discovering a new email in your inbox when you wake up. It elevates text message marketing above tactics like influencer and email marketing by making it appear more authentic and casual.
When individuals use programs like Gmail, your message may end up in a folder they never see, decreasing the effectiveness of your campaign. SMS services entirely resolve this issue.
Top 5 Platforms for SMS Marketing for US Businesses
When looking to set up the right SMS campaign services, know you have the right platform at your side. So, here are the top 5 platforms for USA SMS marketing services.
- SimpleTexting
This is the platform that comes with all-in-one text message features. They offer you unlimited keywords to incorporate into all of the campaigns. Moreover, while using standard SMS marketing features, you can make a valuable choice on time and links to be attached.
- Zendesk
Zendesk is another well-renowned customer support platform that helps businesses manage communication and improve productivity. With its automating features, it offers 3 different plans and bulk SMS texting of up to 250 messages. So, some businesses might need only easy workflows and simple processes.
- Scraping Home
Scraping Home not only offers cutting-edge SMS marketing solutions but also provides you with access to the SMS marketing products and applications that work as the best SMS marketer. They offer SMS marketing services with features like SMS templates, bulk SMS, personalized SMS, and optimization. You can inform your audience by creating unique keywords and using the same shotcode.
- Mobile Text Alerts
Mobile Text Alerts is another simple software tool to help you achieve your marketing objectives. Over 20,000 businesses utilize Mobile Text Alerts for SMS marketing purposes. These businesses range from modest start-ups to multibillion-dollar conglomerates such as Toyota and Yamaha.
- EngageBay
With EngageBay, you can engage customers and increase revenue with sales, marketing, and customer care solutions all in one CRM software package.
The platform includes advanced SMS marketing options that can help you boost your marketing efforts. For example, you can automate SMS marketing and leverage CRM data to segment clients based on their behavior. This allows you to send unique and relevant offers to each customer.
Bottom line
The SMS marketing technologies you choose significantly impact the performance of your text marketing campaigns. Limited functionality and delayed delivery could save your entire effort.
This article has identified 5 of the most popular and effective SMS marketing solutions. These platforms provide guaranteed delivery, useful functionality, and reasonable prices. Before deciding on anyone, take the time to reach out to the team and find out the best reviews from first-hand customers.
